Cookie Policy

PocketWise Cookie Policy — what cookies we use on pocketwise.co.uk, why we use them, and how you can manage or disable them.

· · 4 min read

Last updated: 14 May 2026

This Cookie Policy explains what cookies are, how pocketwise.co.uk uses them, and what choices you have regarding their use. It should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that a website places on your device — your computer, tablet, or smartphone — when you visit it. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to the website’s owners.

Cookies do not contain personally identifiable information in themselves, but they can be linked to data that identifies you when combined with other information.

UK and EU law requires us to obtain your consent before storing or accessing any non-essential cookies on your device. You will have been shown a cookie consent banner when you first visited this site.

2. Cookies We Use

We use four categories of cookies on pocketwise.co.uk:

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are typically set in response to actions you take, such as using our calculators or setting your cookie preferences.

Cookie Name Purpose Duration
Cookie consent preference Stores your cookie consent choice 12 months

Strictly necessary cookies do not require your consent under UK GDPR.

2.2 Analytics Cookies (Google Analytics)

We use Google Analytics to understand how visitors use pocketwise.co.uk — which pages are visited, how long readers spend on them, and which articles are most useful. This helps us improve our content and tools.

Google Analytics sets cookies that collect information about your visit in an anonymised form. No personally identifiable information is sent to Google without your consent.

Cookie Name Purpose Duration
_ga Distinguishes unique users 2 years
_ga_* Stores session state 2 years
_gid Distinguishes users (session) 24 hours

Data collected by Google Analytics may be transferred to and stored on servers in the United States. Google is certified under the EU-US Data Privacy Framework and UK Extension. For more information, see Google’s Privacy Policy.

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

These cookies are only set with your consent.

2.3 Advertising Cookies (Mediavine)

PocketWise uses Mediavine to serve display advertisements. Mediavine is an advertising management platform that may use cookies and similar tracking technologies to:

  • Serve relevant advertisements based on your interests and browsing behaviour
  • Limit the number of times you see the same advertisement
  • Measure the effectiveness of advertising campaigns
  • Build interest-based profiles for advertising purposes

Mediavine’s advertising partners include major ad networks and technology providers. A full list of Mediavine’s technology partners is available at mediavine.com/privacy-policy.

Where you have given consent, these cookies may track your activity across multiple websites to build an advertising profile. You can manage your advertising preferences through Mediavine’s consent mechanism, which appears as part of our cookie consent banner.

These cookies are only set with your consent.

2.4 Functional Cookies

Functional cookies allow the website to remember choices you have made to enhance your experience. Currently, pocketwise.co.uk uses minimal functional cookies beyond those strictly necessary.

3. Third-Party Cookies

In addition to the cookies set directly by pocketwise.co.uk, third-party services we embed may also set cookies on your device. These third parties have their own cookie and privacy policies, over which we have no control.

Third parties that may set cookies when you visit pocketwise.co.uk include:

These third-party cookies are only placed where you have provided consent through our cookie banner.

4. How to Manage Cookies

You have several options for managing or disabling cookies:

When you first visit pocketwise.co.uk, you will see a cookie consent banner. You can use this to accept all cookies, reject non-essential cookies, or customise your preferences by category. You can change your preferences at any time by clicking the cookie settings link in our website footer.

4.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies — Note that this may prevent some parts of the site from functioning correctly
  • Delete existing cookies — You can clear cookies that have already been stored on your device
  • Allow cookies from specific sites only — Most browsers support this level of control

How to manage cookies in major browsers:

4.3 Opt-Out Tools

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for legal, operational, or regulatory reasons. The “last updated” date at the top of this page will be revised when changes are made.

We encourage you to review this policy periodically.

6. More Information

For more information about how we handle your personal data, see our full Privacy Policy.

If you have any questions about our use of cookies, please contact us:

Email: editorial@pocketwise.co.uk

We aim to respond to all queries within 3–5 business days.